Amazon Vine 常見問題

什么是 Amazon Vine？

Amazon Vine 是一項(xiàng)買家評(píng)論計(jì)劃，通過這項(xiàng)計(jì)劃，亞馬遜銷售伙伴可以將其商品提供給受邀請(qǐng)加入 Amazon Vine 計(jì)劃的者。這些評(píng)論者（稱為 Vine Voice）之所以被選中，是因?yàn)樗麄兡軌蜥槍?duì)其在購買的商品發(fā)表具有深刻見解的評(píng)論。有關(guān)此計(jì)劃的更多信息，請(qǐng)轉(zhuǎn)至賣家平臺(tái)，然后依次點(diǎn)擊“廣告”>“Amazon Vine”。

加入 Amazon Vine 計(jì)劃需要符合哪些資格標(biāo)準(zhǔn)？

大多數(shù)擁有專業(yè)銷售伙伴賬戶且是中的品牌代表的銷售伙伴均可加入 Amazon Vine 計(jì)劃。

大多數(shù)擁有專業(yè)銷售伙伴賬戶且是亞馬遜品牌注冊(cè)中的品牌代表的銷售伙伴均可加入 Amazon Vine 計(jì)劃。

請(qǐng)參閱 Amazon Vine 銷售伙伴資格頁面，了解有關(guān)銷售伙伴資格的更多信息。

在我要訪問 Amazon Vine 時(shí)，出現(xiàn)了【未授權(quán)】頁面。如何解決該問題？

請(qǐng)參閱 Amazon Vine 銷售伙伴資格頁面，了解有關(guān)計(jì)劃限制的更多信息。

要加入 Amazon Vine 計(jì)劃，商品需要符合哪些資格標(biāo)準(zhǔn)？

要使商品符合 Amazon Vine 計(jì)劃的要求，我們要求銷售伙伴必須是在中注冊(cè)商品的品牌代表。 請(qǐng)參閱“加入 Amazon Vine 計(jì)劃需要符合哪些資格標(biāo)準(zhǔn)？”，了解有關(guān)銷售伙伴資格的更多詳情。商品必須是具有可售庫存的亞馬遜物流商品，或是在商品詳情頁面上的評(píng)論少于 30 條的非成人用品。此外，注冊(cè)的商品需要具有圖片、描述、商品名稱，并且要按照 Amazon Vine 計(jì)劃的要求歸類到某個(gè)分類節(jié)點(diǎn)下。

注意： 每個(gè) ASIN 在其生命周期內(nèi)僅可在 Amazon Vine 計(jì)劃中注冊(cè)一次，這表示在取消首次注冊(cè)后，您將無法重新注冊(cè)該 ASIN 或父 ASIN 的任何其他變體。

為什么只有亞馬遜物流商品才有資格注冊(cè)加入 Amazon Vine 計(jì)劃？

我們竭力通過匿名方式保護(hù)所有 Vine Voice 的隱私，不會(huì)與任何銷售伙伴分享他們的聯(lián)系信息。為避免泄露 Vine Voice 的相關(guān)信息，我們需要通過配送 Vine Voice 申請(qǐng)的商品。

我在 Amazon Vine 計(jì)劃中注冊(cè)了一件商品，但沒有收到相關(guān)評(píng)論，我是否需要為此次注冊(cè)付費(fèi)？

不需要。只有在 Vine Voice 發(fā)布了第一條 Amazon Vine 評(píng)論后，我們才會(huì)向您收費(fèi)。

有效注冊(cè)數(shù)上限是什么？

我們對(duì)您進(jìn)行的有效注冊(cè)總數(shù)設(shè)有限制。當(dāng)您在 Amazon Vine 中注冊(cè)某個(gè) ASIN 時(shí)，此次注冊(cè)便會(huì)計(jì)入到該限制中，除非注冊(cè)取消（無任何訂單）或失效，否則這項(xiàng)注冊(cè)將一直處于有效狀態(tài)。自注冊(cè)之日（或計(jì)劃開始日期 [如果設(shè)置了該日期]）起 90 天或所有商品均已接受審核（以時(shí)間較短者為準(zhǔn)）后，注冊(cè)即告失效。如果您達(dá)到了有效注冊(cè)數(shù)上限，則必須等到您的其中一個(gè)有效注冊(cè)失效，才能在 Amazon Vine 計(jì)劃中注冊(cè)其他 ASIN。

我要在 Amazon Vine 計(jì)劃中注冊(cè)商品時(shí)，看到了一條錯(cuò)誤消息。如何更正此錯(cuò)誤？

大多數(shù)注冊(cè)錯(cuò)誤都會(huì)生成一條消息，指出您無法完成注冊(cè)的原因。這些原因包括：您的商品可能不是符合要求的亞馬遜物流商品、可能缺少圖片，也可能只是不符合加入 Amazon Vine 計(jì)劃的要求。請(qǐng)參閱 Amazon Vine 錯(cuò)誤頁面。

我有已被申領(lǐng)的 Amazon Vine 商品，這些商品將如何顯示在我的訂單和業(yè)務(wù)報(bào)告中？

在所有訂單和業(yè)務(wù)報(bào)告中，已被申領(lǐng)的 Amazon Vine 商品的價(jià)格將顯示為 0，并且您會(huì)看到這些商品的買家沒有名稱。我們是有意為之，因?yàn)槲覀円ㄟ^匿名形式來保護(hù) Vine Voice 的隱私。

為什么我的部分商品沒有評(píng)論？

我們對(duì) Vine Voice 為其通過 Amazon Vine 計(jì)劃收到的商品撰寫評(píng)論沒有期限限制。我們會(huì)時(shí)刻關(guān)注 Vine Voice 參與該計(jì)劃的積極程度，如果他們不符合我們的參與標(biāo)準(zhǔn)，我們可能會(huì)將其從 Amazon Vine 計(jì)劃中移除。

如果 Vine Voice 未對(duì)其收到的 Amazon Vine 商品發(fā)表評(píng)論，我可以收回商品嗎？

不可以。我們不能保證 Vine Voice 會(huì)對(duì)所有注冊(cè)商品發(fā)表評(píng)論，也不會(huì)將商品退還給您。根據(jù)相應(yīng)的條款和條件，我們承諾會(huì)盡最大努力分發(fā)庫存。

我收到了差評(píng)，可以聯(lián)系 Vine Voice 嗎？

根據(jù)我們的條款和條件，除非是為了向正常買家提供支持，否則我們禁止銷售伙伴與 Vine Voice 取得任何聯(lián)系。您不得要求 Vine Voice 直接與您聯(lián)系，也不得試圖與其聯(lián)系以討論其發(fā)布的評(píng)論及其參與該計(jì)劃的情況，或者試圖讓其評(píng)論您銷售的其他商品。為了保護(hù) Vine Voice 的隱私，我們不會(huì)提供他們的地址或其他個(gè)人信息。任何試圖聯(lián)系 Vine Voice 的行為都要受到調(diào)查并可能會(huì)導(dǎo)致您的銷售伙伴賬戶被撤銷。

亞馬遜能否刪除 Amazon Vine 的評(píng)論？

如果評(píng)論符合買家評(píng)論指南的要求，我們不會(huì)將其刪除。要舉報(bào)評(píng)論，請(qǐng)參閱亞馬遜社區(qū)準(zhǔn)則。

Amazon Vine 計(jì)劃是否支持捆綁或拆分 ASIN 或原廠包裝？

Amazon Vine 計(jì)劃不支持捆綁或拆分 ASIN/原廠包裝。

Vine Voice 未申請(qǐng)的商品會(huì)怎么樣？

這些商品仍可作為亞馬遜物流商品進(jìn)行銷售。

在 Amazon Vine 中注冊(cè)商品的費(fèi)用是多少？

現(xiàn)在，在 Amazon Vine 中注冊(cè)商品暫時(shí)免費(fèi)，在您注冊(cè)時(shí)，注冊(cè)費(fèi)用將顯示為 0。在免費(fèi)促銷期間進(jìn)行注冊(cè)無需支付費(fèi)用。促銷期結(jié)束后，我們會(huì)在注冊(cè)流程中出現(xiàn)的“注冊(cè)詳情”頁面上顯示注冊(cè)費(fèi)用，并且經(jīng)您確認(rèn)后，再支付注冊(cè)費(fèi)用。

我是否需要為注冊(cè)加入 Amazon Vine 計(jì)劃的商品支付亞馬遜和銷售傭金？

由于已經(jīng)注冊(cè)加入 Amazon Vine 計(jì)劃的商品庫存仍可供買家購買，因此商品無論是被 Vine Voice 申領(lǐng)還是被買家買走，我們都不會(huì)免除此類商品的這些費(fèi)用。

我能否查看我的商品是如何向 Vine Voice 展示的？

我們會(huì)向 Vine Voice 發(fā)送一個(gè)商品詳情頁面的鏈接，Vine Voice 查看商品的方式與其他亞馬遜買家瀏覽商品的方式無異。

亞馬遜能否將評(píng)論從一個(gè) ASIN 轉(zhuǎn)移到另一個(gè) ASIN？

我們無法將評(píng)論從一個(gè) ASIN 轉(zhuǎn)移到另一個(gè) ASIN，即使是由于評(píng)論者弄錯(cuò)而將評(píng)論發(fā)布在了錯(cuò)誤的詳情頁面上也是如此。

可以取消注冊(cè)嗎？

要取消 Amazon Vine 計(jì)劃的注冊(cè)，請(qǐng)?jiān)谫u家平臺(tái)中訪問您的 Amazon Vine 申請(qǐng)，然后點(diǎn)擊 Amazon Vine 控制面板上的【詳情】按鈕。點(diǎn)擊【取消】或【停止】。您可以在 Vine Voice 申領(lǐng)您的商品之前取消注冊(cè)，在第一個(gè) Vine Voice 申領(lǐng)了您其中一件商品后停止注冊(cè)。停止注冊(cè)可以確保 Vine Voice 不會(huì)再申領(lǐng)其他商品，但不保證其不發(fā)布評(píng)論。

Vine frequently asked questions

What is Vine?

Vine is a customer review program that enables Amazon selling partners to put their products in the hands of Amazon reviewers that Amazon invited to participate in Vine. These reviewers (called Vine Voices) were selected for their ability to post insightful reviews on their Amazon purchases. For more information about the program, go to Vine on Seller Central under Advertising > Amazon Vine.

What are the eligibility criteria for participation in Vine?

Most selling partner with a professional selling partner account that are brand representatives in the Amazon Brand Registry can participate in Vine.

Refer to the Vine Selling Partner Eligibility page for more information about selling partner eligibility.

When trying to access Vine I see a Not authorized Page. What can I do to fix it?

Refer to the Vine Selling Partner Eligibility page for more information regarding program restrictions.

What are the product eligibility criteria for participation in Vine?

In order for an offer to be eligible for Vine, we request that the selling partner has to be a brand representative for the product registered with the Amazon Brand Registry. See “What are the eligibility criteria for participation in Vine?” for more details about selling partner eligibility. Offers need to be offers with available inventory or non-adult products with fewer than 30 reviews already published on the product detail page. In addition, the enrolled products need to have an image, a description, a title, and be classified under a browse node to be eligible for Vine.

Note: you can enroll an ASIN in Vine only once in its lifetime, meaning you cannot re-enroll the ASIN or any other variation of the parent ASIN after cancelling an initial enrollment.

Why are only FBA offers eligible to be enrolled in Vine?

We are dedicated to protecting the anonymity of our population of Vine Voices and will not share their contact information with any selling partner. In order to avoid disclosing information on the Vine Voices, we need to fulfill the units requested Vine Voices request via .

I enrolled an item in Vine but did not get a review; will I pay for this enrollment?

No, we bill you for the enrollment after the publication of the first Vine review.

What is the Active Enrollments Limit?

There is a limit to the total number of active enrollments you can have. When you enroll an ASIN in Vine it counts towards this limit and remains active unless cancelled (with no orders) or concluded. Enrollments conclude after the lesser of 90 days from enrollment (or scheduled start date, if set), or if all units are reviewed. If you reached the active enrollment limit, you will have to wait until one of your active enrollments is concluded before enrolling another ASIN in Vine.

I am seeing an error message while trying to enroll a product to Vine. How can I fix this?

Most enrollment errors will generate a message that specifies why you cannot complete the enrollment. Your product might not have any eligible FBA offer, might be missing an image, or might simply be ineligible for Vine. Refer to the Vine errors page.

I have claimed Vine units, how will this show up in my orders and business reports?

Claimed Vine units will be identifiable in your various orders and business reports with a price of 0 and you will see that these customers will not have a name. This is the expected behavior as we are preserving the anonymity of Vine Voices.

Why were some of my units not reviewed?

There is no deadline for Vine Voices to write reviews for the products they receive through Vine. We track our Vine Voices' active participation in the program, and they may be removed from Vine if they do not meet our participation criteria.

If a Vine Voice does not review their Vine unit, can I get the unit back?

No, we cannot guarantee reviews will be posted for all enrolled units and cannot return any product to you. Our commitment per the terms and conditions is to do our best to distribute the inventory.

I received a negative review; can I contact the Vine Voice?

As per our terms and conditions, we prohibit any contact between Vine Voices and selling partners other than for the purpose of regular customer support. You should not request a Vine Voice to contact you directly, nor should you attempt to contact them to talk about their reviews, their participation in the program, or to try to have them review other products you sell. We do not provide Vine Voices' addresses or other personal information in order to respect their privacy. Any attempt to contact Vine Voices will lead to an investigation and potential revocation of your selling partner account.

Can you remove a Vine review?

If the review is within customer review guidelines we will not remove it. To report a review, refer to the Amazon Community Guidelines.

Does Vine support bundling or splitting of ASINs or case packs?

Vine does not support bundling or splitting of ASINs/case-packs.

What happens to the units that have not been requested by Vine Voices?

The units remain available to be sold as FBA units.

What is the cost to enroll products in Vine?

Vine enrollments are temporarily free; we display an enrollment fee of 0 at the time of enrollment. Enrollment made during the free promotional period will not be billed. As soon as the promotion ends, we will communicate the enrollment fee during the enrollment process in the Enrollments Detail page and by asking your confirmation to pay the enrollment fee.

Do I pay FBA and referral fees on Vine enrolled units?

Since the inventory available on Vine-enrolled offers remain available for customers to purchase, we will not waive fees on such units, whether they end up being requested by Vine Voices or by regular customers.

Can I see how my product looks to Vine Voices?

Vine Voices are provided with a link to the product detail page and will view the product in the same way as any other Amazon customer.

Can you move reviews from one ASIN to another?

Reviews cannot be moved from an ASIN to another, even if the reviewer made a mistake and posted their review on the wrong detail page.

Can I cancel an enrollment?

To cancel your Vine enrollment, access your Vine application in Seller Central then click the details button on the Vine dashboard. Click Cancel or Stop. You will be able to cancel before the Voices claim your item and stop the enrollment after the first Voice claimed one of your items. Stopping the enrollment will ensure no additional unit will be claimed by Vine Voices but it does not guarantee reviews will not be published.

Each ASIN can only be enrolled in Vine once in that ASIN’s lifetime, meaning you cannot re-enroll the ASIN after cancelling its enrollment.

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