照明類(lèi)圖片

圖片在商品搜索頁(yè)面和商品詳情頁(yè)面顯示。  專(zhuān)業(yè)的圖片有助于買(mǎi)家搜索到您的商品，提高商品詳情的瀏覽量。

為買(mǎi)家顯示他們將收到的商品（且僅顯示他們會(huì)收到的）。 使用清晰、高質(zhì)量的圖片（能夠準(zhǔn)確顯示您所提供的東西）方便買(mǎi)家識(shí)別您的商品。

注意： 縮放功能
圖片在高度或?qū)挾壬蠎?yīng)為 1,000 像素或更大。達(dá)到這個(gè)最小尺寸要求，即可在網(wǎng)站上實(shí)現(xiàn)縮放功能。經(jīng)證實(shí)，縮放功能可提高銷(xiāo)量。文件長(zhǎng)邊的最小像素是 500。

圖片典范示例

圖片反面示例

備用圖片

備用圖片應(yīng)強(qiáng)調(diào)使用中的商品以及重要特性的特寫(xiě)。

圖片典范示例：

Images in Lighting

Images display on the product search page and the product detail page.  A professional image helps customers discover your product and can drive traffic to your product listings.

Show customers what they will receive in their shipment (and only what they will receive).  Make it easy for them to identify your product with a clear, high-quality image displaying exactly what you're offering.

Required

Use simple and clean backgrounds that do not distract from the product; ideally, the background is pure white. Product images should be at least 1,000-dpi; however, 3,000-dpi images are preferred. Product images should be in color, not black and white. Show the entire product. The product should occupy at least 80 percent of the image area. Include only what the customer will receive; accessories that are not part of the product should not be shown. If it is a bundled product, it is not necessary to show the entire LOT of items; a single image of the product will suffice. Multiple angles of each product are preferred. If the product is white, use a drop shadow to offset it.

Prohibited

Brand tags or packaging in any of the images Images of second hand or slightly used products Borders, watermarks, text, or other decorations Sketches / drawings of the product – real images only Colored backgrounds or lifestyle pictures, except in cases of prepared food products. Other products, items or accessories that are not part of the product listing; only include exactly what the customer is buying Image place holders (i.e., temporary images or "no image available") Image containing graphs of product ratings Promotional text such as "sale" or "free ship" (use the Promotions tool instead)

Note: Zoom Functionality
Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables zoom function on the website. Zoom has proven to enhance sales. The smallest your file can be is 500 pixels on the longest side.

Examples of good images

Additional Images

Alternate images should feature the product in use and close-ups of important features.

Examples of good images:

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。