what problems should we pay attention to in the operation of Ali-ESG跨境

in e-commerce, both search engines and platforms are inseparable from keywords, because customers need to enter keywords to retrieve the content they want. Search engines and platforms show users the corresponding content according to the information relevance and some of their own algorithms. Alibaba international station is no exception, and keywords also play an important role. Today, Yuncheng network will do some analysis for you on the problem of keywords Answer

1. Why is it important to choose keywords

as mentioned above, these platforms of Alibaba international station will have their own algorithm to provide search results to buyers when they search, and the products with higher search results will get more clicks and more opportunities. What are the factors that affect the ranking of Ali international station? It mainly includes keyword selection, basic information quality, advantageous products, supplier quality, credit insurance transaction volume and transaction volume, etc. Among them, other factors can be optimized and improved through later efforts, but if the keyword is selected wrong, the whole direction is wrong

2. How to choose keywords

first of all, we need to understand the channels to obtain keywords, mainly including the popular search words in the background data steward of Alibaba international station, industry perspective keywords, common words of visitors, keywords in RFQ business opportunities, etc. You can also sort out some keywords and buyers' search words through Google drop-down and Google keyword search tools. Among them, the buyer's search term enterprises must pay attention to it. This is the word that the buyer can really search. The accuracy and intention are relatively high. Then, make some extension according to his search term and expand it into the keyword library. After the key thesaurus is established, it is not invariable. It needs to be corrected according to the effect and new accurate keywords need to be added continuously

3. Pay attention to keyword ranking

we cover keywords through product release, but it's not all right after sending products. If you want these keywords to play a role, you need to pay attention to keyword ranking. Because the ranking goes up, we can increase the exposure opportunities, and then get clicks and conversion. Therefore, we need to improve the ranking of keywords with the help of window, P4P, etc. Focus on the products with poor ranking. The products with good ranking and poor effect should be targeted optimized to improve the click through rate and conversion rate

keyword is the first step in the operation of Alibaba international station. Alibaba international station reminds you to pay attention to keyword screening and product ranking in the operation process, so as to lay a solid foundation for the store

source: Yibang power

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what problems should we pay attention to keywords in the operation of Ali international station

in e-commerce, both search engines and platforms are inseparable from keywords, because customers need to enter keywords to retrieve the content they want. Search engines and platforms show users the corresponding content according to the relevance of information and some of their own algorithms

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。