what is the design of Google amp foreign trade website-ESG跨境

In the process of building a foreign trade website, you have to learn more about the technology of "zip zip file=" SFU zip / SFU zip "index" <sfu zip >; Maybe many people don't know or haven't heard of it, but what I want to tell you is that if you plan to do Google amp, you still need to know it first

I. what is Google amp web technology

amp is an open-source front-end framework launched by Google in 2016. It is a third-generation web page technology. The most obvious feature of AMP is not performance. Google has made extreme Optimization on the performance of AMP, which is known as the fastest framework in the current web industry. Therefore, some people say that amp is born to improve the speed of web pages.

II. Truth about traffic

this is a set of survey data from the official website of Google amp project in 2018. Google research found that the loading time of most websites is 6-8 seconds. When the loading time of websites exceeds 3 seconds, 40% of visitors will leave directly, while the proportion on the mobile terminal is as high as 90%. Therefore, the conversion rate of your website is very low. For each additional second of website loading, the conversion rate will download 20%, and 61% of respondents said they will not visit slow websites again.

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the web page code of Google amp is only 10% of that of traditional HTML5 pages. Google will pre cache the web page and load it immediately when you click to access it.

IV. benefits of Google amp

1. An effective Google amp web page displays the exclusive logo of" lightning"on the Google search results page.

2. It can improve the natural ranking of search engines and is conducive to SEO optimization. Speed is an important indicator to improve the ranking.

3. Effectively reduce ads advertising bids and significantly increase advertising quality scores.

4. Use webp image format to reduce the traffic to the extreme. Compared with JPG image, the same image quality can be up to 90% compression ratio.

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