亞馬遜上產(chǎn)品被投訴侵權(quán)，如何成功申訴?-ESG跨境

亞馬遜平臺(tái)對(duì)于侵權(quán)一直都是很?chē)?yán)格，有的時(shí)候賣(mài)家自己稍微不注意就會(huì)被舉報(bào)說(shuō)你侵權(quán)或者各種問(wèn)題，然后商品被迫下架，店鋪就會(huì)被發(fā)個(gè)小紅牌警告嚴(yán)重的會(huì)被封店。所以我們應(yīng)該知道亞馬遜平臺(tái)的規(guī)則，賣(mài)家如何避免侵權(quán)?亞馬遜平臺(tái)會(huì)涉及到的侵權(quán)有哪些?侵權(quán)以后應(yīng)該怎么申訴?

一、亞馬遜平臺(tái)會(huì)涉及到的侵權(quán)有哪些?

1. 版權(quán)：侵犯版權(quán)，通常指侵犯作者的著作權(quán)。這類侵權(quán)，中國(guó)賣(mài)家還是比較少碰到。

2. 商標(biāo)權(quán)：未得到產(chǎn)品品牌官方的正規(guī)授權(quán)，擅自使用對(duì)方的商標(biāo)或LOGO。

3. 發(fā)明專利權(quán)：如果出售的產(chǎn)品是別人發(fā)明的，而且別人申請(qǐng)了專利保護(hù)，賣(mài)家未經(jīng)允許擅自生產(chǎn)銷售，也就是指銷售仿品。

4. 外觀設(shè)計(jì)專利權(quán)：是指對(duì)產(chǎn)品的形狀、圖案、色彩或者其結(jié)合所做出的富有美感并適于工業(yè)上應(yīng)用的新設(shè)計(jì)。外觀設(shè)計(jì)是指工業(yè)品的外觀設(shè)計(jì)，也就是工業(yè)品的式樣。外觀專利有60%以上相似就視為侵權(quán)假貨

二、亞馬遜產(chǎn)品侵權(quán)申訴要點(diǎn)：

1.第一時(shí)間下架侵權(quán)產(chǎn)品不要抱有僥幸心理，并檢測(cè)整個(gè)店鋪是否有類似產(chǎn)品全部下架。

2.聯(lián)系郵件中給出的投訴者，承認(rèn)錯(cuò)誤無(wú)心之失，言辭懇求，告知已經(jīng)下架產(chǎn)品承諾不再銷售他們品牌的產(chǎn)品并抄送給亞馬遜notice郵箱。

3.申訴信:

-資料上有進(jìn)貨發(fā)票和其他有效證明可以提交作為輔助

-說(shuō)明已經(jīng)在第一時(shí)間刪除產(chǎn)品并保證不在銷售

-加大產(chǎn)品品牌/專利/真?zhèn)畏矫娴臋z測(cè) 100%確定沒(méi)有問(wèn)題才會(huì)上架

-組建專人團(tuán)隊(duì)負(fù)責(zé)核查產(chǎn)品信息:外觀/品牌/工廠資質(zhì)等

-提供供應(yīng)商的聯(lián)系信息管網(wǎng)等證明有正規(guī)的進(jìn)貨渠道

-保證不再犯錯(cuò)

亞馬遜侵權(quán)申訴信一次性通過(guò)郵件：分析賬戶具體情況導(dǎo)致問(wèn)題的具體原因很重要!!有的放矢，才能源頭自有活水來(lái)。

Dear sir/madam,

Thanks for your patience about our issue. We extremely apologize for the inconvenience to you.

We got to recognize that we made a mistake and may infringe the intellectual property rights of others. When we received your email about this issue we have created remove order of our FBA stock to prevent the similar complaint. Now we have send an email to

亞馬遜平臺(tái)@XXX.com

at June 15, 2017 plead them to withdraw the complaint and we have to make a commitment to them: we will never sell this products again in the future and to our behavior made the most sincere words of apology, and we also Cc the email to Amazon, but we haven’t received any responded up until now. We will keep our eyes on this issue and I hope that we can find an amicable solution to this issue through the consultation process.

We take the following measures after we got your email:

1. Since we got the Warning Notice of Intellectual Property Rights Infringement about our ASIN: 侵權(quán)的ASIN碼 may infringe the intellectual property rights of others, we have remove all the inventory stop selling at first time, now we have deleted this listing now and we no longer sell it again.

2. We have contact the rights owner for retracting the complaints and made the most sincere words of apology, but we haven’t received any responded up until now, we will closely watch the reply.

About this issue, we have taken the following steps to help us to resolve the issue and prevent similar complaints.

1. We have checked all the listing detail from title, image, description and bullet point to ensure have no information in misunderstanding. And we are firmly deleting all the listings that could show any signs of conflicts with intellectual property rights.

2. We have establish the professional handling team to take care of listing 100% match on description, images, bullet points, & search terms, etc. Never make more mistakes of the Product Design or Brand.

3. We have organized our own research department to make sure we can sell our own products with our own design & model instead of purchasing from our supplier, to prevent any possible infringement problems on Trademarks & Packages & Design.

4. All of the email or complaint answered and resolve under 24 hours. Provide a good after-sales service.

Hope you can give me a chance again. If there’s any other information you need, please feel free to contact us.

Yours sincerely,店鋪名 Appeal Service

三、如何避免亞馬遜產(chǎn)品侵權(quán)?

1.保證供貨渠道的正規(guī)性，在進(jìn)行選品之時(shí)，就要從貨源供應(yīng)鏈上防止產(chǎn)品可能存在的侵權(quán)問(wèn)題。了解生產(chǎn)商/供貨商的生產(chǎn)能力，生產(chǎn)資質(zhì)，杜絕仿品、假貨。如果發(fā)現(xiàn)某個(gè)產(chǎn)品上面印有別人家的商標(biāo)，最好先在商標(biāo)網(wǎng)站上進(jìn)行查詢，一旦發(fā)現(xiàn)商標(biāo)有效，而同時(shí)商標(biāo)主體并不是你的供應(yīng)商，供應(yīng)商也無(wú)法給你提供授權(quán)書(shū)，此時(shí)，建議不要銷售該產(chǎn)品。

2.賣(mài)家作為代理商，在亞馬遜上銷售某個(gè)品牌的產(chǎn)品，在刊登listing之前就需要先取得品牌商標(biāo)的正規(guī)授權(quán)。需要注意的是，只有商標(biāo)持有人才有資格進(jìn)行品牌授權(quán)，一些代理商，是沒(méi)有資質(zhì)給其他在亞馬遜開(kāi)店的賣(mài)家授權(quán)的，只有取得了商標(biāo)持有者的正規(guī)授權(quán)，賣(mài)家才有合法使用商標(biāo)權(quán)。

3.刊登listing時(shí)，建議使用原創(chuàng)類圖片、文字描述。Listing的標(biāo)題、還有Search terms里面的關(guān)鍵詞，也不能帶有他人的品牌名稱。

4. 設(shè)置店鋪名時(shí)，需要注意店鋪名中是否有涉及他人注冊(cè)的商標(biāo)。不能復(fù)制其它知名品牌名稱，也不能打擦邊球使用容易誤導(dǎo)買(mǎi)家的品牌名稱。

三、賣(mài)家收到侵權(quán)以后應(yīng)該怎么成功申訴?

1、首先審視自己是否侵權(quán)，如果確實(shí)沒(méi)有侵權(quán)，或者有授權(quán)書(shū)，可以直接與亞馬遜官方溝通，提供相關(guān)證據(jù)，證明自己。

2、查清楚對(duì)方的商標(biāo)專利申請(qǐng)情況，如果對(duì)方提供了專利詳情，確認(rèn)產(chǎn)品侵權(quán)，這種情況的話直接下架listing， 并且積極和投訴方溝通，看是否可以通過(guò)簽訂保證書(shū)或者給一些賠償金，讓其撤訴。如果對(duì)方要求的賠償金較多，賣(mài)家可以去審視一下自己的賬號(hào)是否值得挽救回來(lái)，或者也可以請(qǐng)知識(shí)產(chǎn)權(quán)律師代為溝通。

3、如果平臺(tái)直接下架了listing，聯(lián)系對(duì)方拒絕提供專利詳情，這種情況可以聯(lián)系平臺(tái)告知說(shuō)對(duì)方可能是惡意騷擾，拒絕提供任何的侵權(quán)證明，要求平臺(tái)恢復(fù)銷售權(quán)限。

(文中部分素材來(lái)源于網(wǎng)絡(luò)，如有侵權(quán)聯(lián)系客服)

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。