如何在全球范圍內(nèi)定價(jià)

在您的主商城之外銷售商品時(shí)，您應(yīng)該考慮以下額外費(fèi)用及其對(duì)利潤(rùn)的影響：

• 直接向國(guó)際買家配送商品時(shí)的運(yùn)費(fèi)

• 自行配送訂單時(shí)的國(guó)際退貨運(yùn)費(fèi)

• 使用時(shí)將庫(kù)存運(yùn)往國(guó)外運(yùn)營(yíng)中心的運(yùn)費(fèi)。有關(guān)國(guó)際配送的更多信息，請(qǐng)參閱物流配送。

• 您使用當(dāng)?shù)卣Z(yǔ)言提供上述服務(wù)或者雇傭第三方提供商來(lái)管理客戶語(yǔ)言支持的客戶支持成本。有關(guān)客戶支持的更多信息，請(qǐng)參閱客戶支持和退貨。

• 使用其他語(yǔ)言發(fā)布 ASIN 花費(fèi)的翻譯費(fèi)用。有關(guān)商品信息和翻譯的更多信息，請(qǐng)參閱開(kāi)店流程。

• 稅收和關(guān)稅。有關(guān)稅收與關(guān)稅的詳細(xì)信息，請(qǐng)參閱“稅費(fèi)和法規(guī)”。

請(qǐng)記住，“建立國(guó)際商品信息”工具在計(jì)算商品價(jià)格時(shí)提供貨幣匯率轉(zhuǎn)換功能。

提示：

• 在使用“建立國(guó)際商品信息”工具創(chuàng)建商品的賣家中，有 50% 以上使用與來(lái)源商城相同的商品價(jià)格規(guī)則。如果您不確定要使用哪項(xiàng)規(guī)則，可以考慮先使用與來(lái)源商城相同的規(guī)則，同時(shí)監(jiān)控您的銷量和利潤(rùn)，然后根據(jù)需要調(diào)整商品價(jià)格規(guī)則以便微調(diào)價(jià)格。

• 考慮使用讓亞馬遜配送您的訂單，而不是自行配送訂單。使用亞馬遜物流可能更加經(jīng)濟(jì)高效，并您的商品價(jià)格更具競(jìng)爭(zhēng)力。詳細(xì)了解亞馬遜物流。

How to price globally

When selling outside of your primary marketplace with Build International Listings, you should consider the following additional costs and their potential impact on your profitability:

• Shipping costs when you are shipping directly to international customers

• International return shipping costs, if you are fulfilling orders yourself

• Shipping costs to send your inventory to fulfillment centers abroad when you are using Fulfillment by Amazon. Learn more about shipping internationally in Ship and fulfill.

• Customer support costs if you are providing these services yourself in a local language or hiring a third-party provider to manage customer language support. Learn more about customer support in Customer support and returns.

• Translation costs for listing ASINs in another language. Learn more about listing and translation in Register and launch.

• Taxes and duties. Learn more about taxes and duties in Taxes and regulations.

Remember that Build International Listings provides a currency exchange rate conversion when calculating your prices.

Tips:

• More than 50% of the sellers using Build International Listings to synchronize offers use the "Same as source marketplace price" rule. If you are not sure which rule to use, consider starting with that one, monitoring your sales and margins, and adjusting your price rules to fine-tune prices as needed.

• Consider using Fulfillment by Amazon to have Amazon fulfill your orders instead of fulfilling them yourself. Using may be more cost-efficient and enable you to offer more competitive prices. Learn more about Fulfillment By Amazon.

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