為商品精確分類(lèi)

搜索和瀏覽是買(mǎi)家在上查找商品時(shí)最常用的兩大法寶。即便是最出色的商品，如果沒(méi)有正確分類(lèi)或者根本就沒(méi)有分類(lèi)，也會(huì)落得個(gè)無(wú)人問(wèn)津的下場(chǎng)。

例如，在“工具和家居用品”店鋪，陳列著數(shù)十萬(wàn)款商品。沒(méi)有為商品分類(lèi)，就等同于將它們胡亂堆放在一起讓買(mǎi)家隨意挑選。

而精確的商品分類(lèi)，則如同將您的寶貝擺放在正確的通道中、陳列于店鋪中正確的貨架上。如果您的商品信息完備、品質(zhì)出眾、價(jià)格合理，它便會(huì)在貨架上熠熠生輝；如果您獲得的又非常積極，則您很容易就贏得一個(gè)新買(mǎi)家。

如何為商品分類(lèi)

無(wú)論您是（通過(guò) XML 或文本文件）批量上傳，還是借助“添加新商品”功能逐個(gè)上傳商品信息，為商品精確分類(lèi)的關(guān)鍵在于將它們盡可能地細(xì)分至最深層的分類(lèi)項(xiàng)目。

例如，電焊機(jī)的分類(lèi)如下：

• 電焊機(jī)

• 氣焊配件

• 氧乙炔火炬

• 氧丙烷火炬

• 丙烷火炬

• 交流-直流電弧焊接設(shè)備

• 電弧焊接配件

• MIG 焊接設(shè)備

• 等離子弧切割設(shè)備

• 點(diǎn)焊設(shè)備

• TIG 焊接設(shè)備

• 電弧焊接設(shè)備

• 氣焊設(shè)備

如果您要銷(xiāo)售電弧焊接設(shè)備，則必須為您的商品選擇最精確的分類(lèi)項(xiàng)目，如“MIG 焊接設(shè)備”、“點(diǎn)焊設(shè)備”或其他最能描述其特性的項(xiàng)目。請(qǐng)勿只是停留在“電弧焊接設(shè)備”這一層。

您可能認(rèn)為，如果采用較為寬泛的分類(lèi)，商品總是會(huì)被搜索出來(lái)。但事實(shí)恰恰相反。如果您將丙烷火炬歸入電焊機(jī)級(jí)別，則只有當(dāng)買(mǎi)家搜索電焊機(jī)的時(shí)候才會(huì)顯示出來(lái)，而在其他更深級(jí)別的搜索中則都不會(huì)顯示。商品放置位置不正確，買(mǎi)家永遠(yuǎn)都無(wú)法在“工具”店鋪中找到它。

如需了解如何為商品分類(lèi)，請(qǐng)參閱使用商品分類(lèi)器。

為了讓買(mǎi)家在亞馬遜上找到您的商品，您需要提供一些搜索詞，使其準(zhǔn)確匹配買(mǎi)家在搜索他們想要購(gòu)買(mǎi)的商品時(shí)所使用的搜索詞。

Accurately classifying your products

Two of the most common ways customers find products on Amazon are searching and browsing. Even the greatest products will remain in oblivion if they are not classified correctly or just not classified at all.

For example, in the Tools & Home Improvement store, there are literally hundreds of thousands of products. Not classifying your products is the same as dumping your product in one big heap and then asking customers to find it in that heap.

Accurately classifying products is like placing your products in the correct aisle and on the correct shelf in the store. And if your product shines on that shelf with great information, quality, and pricing, and if your feedback is great, then you just won over a new customer.

How to classify your products

Whether you are doing bulk product uploads (using either XML or text files) or listing them one by one using the Add a Product feature, the key to accurately classifying products is to drill down as far as possible to the deepest classification term.

Consider the classification of power welders:

• Power-welders

• gas-welding-accessories

• oxyacetylene-torches

• oxypropane-torches

• propane-torche

• ac-dc-arc-welding-equipment

• arc-welding-accessories

• mig-welding-equipment

• plasma-arc-cutting-equipment

• spot-welding-equipment

• tig-welding-equipment

• arc-welding-equipment

• gas-welding-equipment

If you sell arc-welding equipment, you must choose the most accurate classification term that fits your product, such as "mig-welding-equipment," "spot-welding-equipment," or whatever describes it best. Do not leave the classification to "arc-welding-equipment."

You might think that if you leave the classification at the broader level, your products will show up no matter what. But the opposite occurs. If you classify your propane torches at the power welder level, it will only be found when browsing power welders. It will not be found at any deeper level. You have misplaced your product and customers will never find it in the Tools store.

To learn how to classify your products, see Using the Product Classifier.

Using search terms

In order for customers to find your products on Amazon, it's important to provide search terms they might use when searching for what they want to buy.

Learn how to optimize your listings for search and how to use search terms effectively.

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