how Amazon's cross-border e-commerce flows through Facebook-ESG跨境

How does Amazon's cross-border e-commerce channel ? For most sellers, Facebook drainage is both familiar and strange. What is familiar is often mentioned, and what is strange is that they don't know where to start when it is carried out

the potential of off-site traffic is huge, and Facebook is a big cake with a considerable number of monthly live users. Based on this, mastering Facebook drainage methods has become a necessary skill for operators

today, let's discuss how Amazon's cross-border e-commerce drain through Facebook

　　1. Account preparation

first, you need a Facebook account, which can be obtained through your own registration or other ways. In fact, not only Facebook, many foreign social platform accounts can apply for registration to pave the way for our future work

2. Classification of drainage methods

Facebook platform can be divided into two types. One is advertising through mature online celebrities and groups. In this case, your Facebook almost acts as a communication tool. This method is relatively time-consuming, cost-effective, and has a high conversion rate compared with mature celebrities and their groups. Of course, the screening of products will be more strict.

the other is to make our own living and get our own traffic through a series of inputs. In order to integrate into the social platform, we can log in every day, send news, read the news, understand the local customs and daily chores of the target market, and dig out some preferences, hot spots, consumption habits, etc.

3. Carefully create your own Facebook home page

at the same time, you should also pay attention to your front page, that is, the Facebook home page. When establishing the home page, you should clarify your goal, whether you want to promote the brand or products, or first accumulate fans. Next, you can gradually create your own characteristics and establish your own tonality through daily sharing, such as targeted sharing of pets, toys, cars and other products related to your own products, which can be realized to a certain extent Attract specific people

　　4. Enter various"groups"

after a period of time, you can join various groups. For example, you can join various interest groups or cargo groups that share promotional products. The next posting can be more targeted and specific. Too many advertising posts will inevitably cause users' disgust and the loss of traffic

it should be noted that joining a group should abide by the rules of each group, and the time of posting every day should be close to the active time of the target market. It will be difficult to start, but as long as you stick to investment and create high-quality content, you can slowly accumulate your fans. In addition, you can make good use of power editor, appsflyer and other management tools

How does Amazon's cross-border e-commerce channel ? To sum up, the content is the foundation engineering of the project, but the foundation is important. However, the terminal node of traffic is the achievement of product transformation. This process is still not simple. We should start with details and strive for perfection in each link. For more tips on cross-border operation, please pay attention to Haibi cross-border e-commerce

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