Nielsen IQ: mature market is still the main target of China's B2-ESG跨境

on October 20, the reporter of the daily economic news learned from Nielsen IQ that the e-commerce traffic of major countries in the world has increased significantly after the epidemic, and emerging countries have become hot spots; Mature markets such as the United States and Russia still maintain the target export market position of domestic cross-border e-commerce sellers with their huge market volume and high growth rate. At the same time, China's cross-border B2B e-commerce development faces new opportunities

Nielsen IQ research shows that since the beginning of 2020, affected by the COVID-19, the traditional foreign trade and the real economy have suffered a great impact worldwide, while China's export e-commerce has achieved a rapid growth of over 20% by virtue of its high flexibility

although the growth rate of emerging countries is obvious, considering the huge volume and high growth of the original market, the mature market is still the main target of China's B2B cross-border e-commerce, in which the United States, Singapore, Russia and the United Kingdom are still the focus of trade. According to Nielsen IQ data, among the target export markets of B2B cross-border e-commerce sellers in China, the United States accounts for 43%, and Singapore, Russia and the United Kingdom account for 25%, 24% and 21% respectively, far ahead of emerging countries

Shi Yan, vice president of Nielsen IQ e-commerce big data, said that according to different production factors, American buyers can be divided into price sensitive, quality driven and creative. Different types of buyers have different roles in procurement and transaction and focus on the core needs of suppliers. As a middleman service-oriented enterprise purchasing low value-added goods, price sensitive buyers need suppliers to pay attention to exclusive distribution, price and communication; Quality driven buyers are mostly industry leaders with high quality requirements, and the requirements for suppliers are mostly reflected in product quality, cooperation stability and service; The demands of creative buyers who need creative Realization on suppliers are mainly reflected in credibility, price and customization

Nielsen IQ research found that the application of new generation information technology and the strengthening of China's digital infrastructure construction provide a good industrial foundation and ecological environment for cross-border e-commerce. With the gradual integration of emerging technologies such as big data and the Internet of things with cross-border e-commerce R & D and production, logistics distribution and precision marketing, China's cross-border e-commerce has achieved leading advantages in technology. At a time when the global manufacturing supply chain has been impacted by the epidemic and the international production capacity has yet to be restored, China's stable foreign trade supply chain advantages provide opportunities for sellers to expand in the international market

Shi Yan pointed out that compared with traditional foreign trade, cross-border e-commerce has the advantages of simplifying trade links and significantly reducing trade costs. It can promote the reorganization of global value creation factors and help traditional foreign trade enterprises realize transformation and upgrading. "At the same time, the signing of RCEP and the initiative of the Belt and Road , have provided a positive and good development environment for China's cross-border export e-commerce, and Chinese brands have the opportunity to take this' east wind 'to the world."

daily economic news

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