wish商戶平臺(tái)如何手動(dòng)輸入各個(gè)活動(dòng)的信息？-ESG跨境

Wish商戶平臺(tái)如何手動(dòng)輸入各個(gè)活動(dòng)的信息？

選擇要?jiǎng)?chuàng)建降價(jià)賦能活動(dòng)的產(chǎn)品

商戶可以手動(dòng)輸入各個(gè)活動(dòng)的信息，也可以上傳 CSV 文件一次創(chuàng)建多個(gè)活動(dòng)。

在選擇降價(jià)產(chǎn)品之前請(qǐng)注意，并非所有產(chǎn)品都有資格參加降價(jià)賦能活動(dòng)。具體而言：

• 退款率高和評(píng)分低的產(chǎn)品不可參加降價(jià)賦能計(jì)劃。

• 新上傳的銷量和/或業(yè)績(jī)數(shù)據(jù)有限的產(chǎn)品不可參加降價(jià)賦能計(jì)劃*。

• 專業(yè)提示：您可以先為此類產(chǎn)品創(chuàng)建 ProductBoost 活動(dòng)，以獲得更多的銷量和業(yè)績(jī)數(shù)據(jù)。獲得足夠多的銷量和業(yè)績(jī)數(shù)據(jù)后，這些產(chǎn)品即有資格參加降價(jià)賦能計(jì)劃。

* 特例：當(dāng)前店鋪排名為黃金和鉑金的店鋪可以為新上傳的產(chǎn)品創(chuàng)建降價(jià)賦能活動(dòng)，不管新產(chǎn)品有多少銷量或業(yè)績(jī)數(shù)據(jù)。點(diǎn)擊此處了解有關(guān)的更多信息。

手動(dòng)輸入各個(gè)活動(dòng)的信息

商戶可以首先前往商戶平臺(tái)“產(chǎn)品”>“降價(jià)賦能活動(dòng)”>“創(chuàng)建活動(dòng)”頁面：

然后，您可以在此頁面上填寫相關(guān)信息來創(chuàng)建降價(jià)賦能活動(dòng)：

首先輸入活動(dòng)的基本信息，您可以填寫活動(dòng)的開始日期，并選擇是否要自動(dòng)續(xù)期。系統(tǒng)將自動(dòng)填充結(jié)束日期，即開始日期之后的7個(gè)自然日，因?yàn)樵诖隧撁嫔蟿?chuàng)建的每個(gè)降價(jià)賦能活動(dòng)以7個(gè)自然日為一個(gè)運(yùn)行周期。

接下來，您可以自己選擇一個(gè)產(chǎn)品來創(chuàng)建降價(jià)賦能活動(dòng)。只需搜索產(chǎn)品 ID，然后選中要參加此活動(dòng)的產(chǎn)品即可。請(qǐng)注意，您每次只能為一個(gè)選定的產(chǎn)品創(chuàng)建降價(jià)賦能活動(dòng)，每周最多可以創(chuàng)建20個(gè)活動(dòng)。

最后，您可以為該產(chǎn)品指定降價(jià)百分比，降價(jià)幅度可以是原始價(jià)格的5％至100％。請(qǐng)注意，您選擇的降價(jià)百分比越高，產(chǎn)品價(jià)格越有可能比 Wish 上其他商戶銷售的同類產(chǎn)品更具競(jìng)爭(zhēng)力，從而也能通過活動(dòng)獲得最多的曝光量利好。創(chuàng)建活動(dòng)時(shí)設(shè)置降價(jià)百分比之后，該產(chǎn)品將在整個(gè)活動(dòng)的7個(gè)自然日內(nèi)使用該百分比降價(jià)。

點(diǎn)擊頁面底部的“提交活動(dòng)”繼續(xù)。

Select products to create Price Drop campaigns for

Merchants are able to create Price Drop campaigns by either manually inputting individual campaign information or uploading a CSV file to create multiple campaigns at once.

Before selecting products to create Price Drop campaigns for, please note that not all products are eligible for Price Drop. Specifically:

• Products that have high refund rates and low ratings are not eligible for the Price Drop program.

• Newly-uploaded products with limited sales and/or performance data are not eligible for the Price Drop program*.

• Pro Tip: Create campaigns for these types of products first to gain more sales and performance data. With sufficient sales and performance data, the products can then be eligible for the Price Drop program.

* Exception: Currently, stores with Gold and Platinum Merchant Standing are allowed to create Price Drop campaigns with newly-uploaded products, regardless of sales or performance data amount. Learn more about Merchant Standing here. 

Manually inputting individual campaign information

Merchants can first navigate to the Price Drop Campaigns > Create a campaign page on their Merchant Dashboard homepage:

Merchants will then be able to create their Price Drop campaign on this page by filling out different pieces of information:

To start with some basic information of the campaign, merchants can fill out a desired campaign start date (end date is automatically generated as 7 calendar days after the merchant-determined start date) and choose whether to opt into automatic renewal. The end date will automatically populate as 7 calendar days after the start date, as each Price Drop campaign created on this page will run for 7 calendar days at a time.

Next, merchants can select a product on their own to create this Price Drop campaign for. Simply search for a Product ID and select the targeted product to drop the price for via this campaign. Please note that merchants may create a Price Drop campaign for one selected product at a time. In addition, merchants are able to create up to 20 campaigns per week.

Lastly, merchants can designate their own Price Drop percentage for this product, specifically, between 5% and 100% off its original price. Note that the larger percentage merchants choose, the more likely they will offer the most competitive pricing of the product compared to similar items sold by other merchants on Wish, and also receive the most impression gains from their campaign. Once this Price Drop percentage is determined at the time of campaign creation, it will be applied to the product throughout the 7 calendar days of the campaign.

Click “Submit Campaign” at the bOTTOm of the page to proceed.

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。