wish商戶平臺(tái)ExternalBoost外部“按點(diǎn)擊次數(shù)付費(fèi)”推廣介紹-ESG跨境

ExternalBoost 版本2（按點(diǎn)擊次數(shù)付費(fèi)）：設(shè)置廣告花費(fèi)預(yù)算，并為來自外部平臺(tái)的廣告點(diǎn)擊次數(shù)付費(fèi)

目前只有少數(shù)商戶可以使用 ExternalBoost 的“按點(diǎn)擊次數(shù)付費(fèi)”版本。此版本的 ExternalBoost 允許商戶手動(dòng)設(shè)置外部平臺(tái)上的廣告花費(fèi)預(yù)算，根據(jù) ExternalBoost 產(chǎn)生的廣告點(diǎn)擊次數(shù)付費(fèi)。

首先，前往商戶平臺(tái) > ExternalBoost 頁面：

在此頁面上，只需點(diǎn)擊幾下即可設(shè)置和啟用 ExternalBoost。如果您決定啟用 ExternalBoost，只需輸入預(yù)算金額，然后將“啟用花費(fèi)”切換到“開啟”狀態(tài)即可。

請(qǐng)注意，您輸入的預(yù)算金額必須在一定的范圍內(nèi)。將光標(biāo)懸停在“預(yù)算”旁邊的工具提示上，您會(huì)看到以本地貨幣顯示的預(yù)算區(qū)間：

當(dāng)您設(shè)置完預(yù)算金額并啟用花費(fèi)后，Wish 將自動(dòng)選擇您的部分或全部產(chǎn)品，并利用您設(shè)置的預(yù)算在外部平臺(tái)（如 Facebook）上推廣這些產(chǎn)品。更改預(yù)算金額或切換“啟用花費(fèi)”狀態(tài)最多可能需要48小時(shí)生效。

經(jīng)過一段時(shí)間之后，即可開始查看您的 ExternalBoost 預(yù)算花費(fèi)產(chǎn)生的業(yè)績(jī)數(shù)據(jù)。向下滾動(dòng)到頁面上的“業(yè)績(jī)數(shù)據(jù)”部分，您可能會(huì)看到幾個(gè)不同的數(shù)據(jù)點(diǎn)及其隨著時(shí)間推移的變化趨勢(shì)：

指定日期范圍后，可以查看您的產(chǎn)品每天從外部平臺(tái)獲得的點(diǎn)擊次數(shù)。與每日點(diǎn)擊次數(shù)相關(guān)的是“花費(fèi)”，即每天從外部平臺(tái)獲得的點(diǎn)擊量的總成本（也按本地貨幣顯示）。

此圖表還可以分析您的產(chǎn)品從所有來源（包括通過 ExternalBoost 觸達(dá)的外部平臺(tái)）收到的每日訂單數(shù)量和 GMV，讓您了解 ExternalBoost 業(yè)績(jī)與整體銷售額的關(guān)系。

ExternalBoost 目前僅對(duì)兩組選定的商戶開放，wish商戶平臺(tái)會(huì)繼續(xù)努力優(yōu)化該項(xiàng)目。如果您有任何意見，請(qǐng)聯(lián)系您的客戶經(jīng)理。

ExternalBoost version 2 (cost-per-click): Setting a budget for ad spend and pay for ad clicks from external platforms

A small group of select merchants currently have access to the “cost-per-click” version of ExternalBoost. Essentially, this version of ExternalBoost allows merchants to manually set a budget for ad spend on external platforms. Merchants are charged based on the number of ad clicks generated by ExternalBoost.

First, navigate to Merchant Dashboard > ExternalBoost page:

On this page, you will be able to set up and enable ExternalBoost with just a few clicks. Should you decide to enable ExternalBoost, simply input a budget amount and toggle “Enable spend” to “On”.

Note that you may only input a budget amount within a certain range. Hover over to the tooltip next to “Budget”, and you will be able to see the budget range in your local currency:

Once you have completed setting a budget amount and enabled spend, Wish will automatically select some or all of your products, and leverage the budget you set to advertise these products across external platforms such as Facebook. Changes made to the budget amount or “Enable spend” toggle may take up to 48 hours to take effect.

Over time, you may begin viewing the performance insights of your ExternalBoost budget spending. Scroll down to the “Performance insights” section of the page, you may see several different data points and their trends over time:

After defining a date range of your interest, you can view the number of clicks that your products receive from external platforms on a daily basis. Related to the number of clicks per day is your “Spend”, which is the daily total cost of clicks received from external platforms (also displayed in your local currency).

Daily order quantity and GMV that your products receive from all sources (including external platforms via ExternalBoost) can also be analyzed in this graph for you to monitor how your ExternalBoost performance correlates with your overall sales.

As ExternalBoost launches to select groups of merchants first, we are constantly working to improve the program, so please share any feedback you have with your Account Manager.

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。