問：什么是預(yù)算？有什么用途？

答：預(yù)算是指您愿意為指定推廣活動(dòng)花費(fèi)的最大金額。預(yù)算設(shè)定了廣告支出上限，并為商戶提供了安全保障。

問：為什么我增加了預(yù)算，曝光量還是減少？

答：發(fā)生這種情況的主要原因有兩個(gè)：

a) 您的產(chǎn)品轉(zhuǎn)化率欠佳。如果出現(xiàn)這種情況， 會(huì)減少分配給該產(chǎn)品的曝光量，從而避免讓您產(chǎn)生不必要的超支。這樣，您就不必為沒有帶來銷量或者銷量很少的曝光量付費(fèi)。

b) 來自其他商戶的競爭激烈。系統(tǒng)總是會(huì)獎(jiǎng)勵(lì)那些預(yù)算較高、轉(zhuǎn)化率更佳以及可選關(guān)鍵詞更有相關(guān)性的產(chǎn)品。如果某些關(guān)鍵詞的競爭太激烈，請考慮其他具有相關(guān)性但競爭較小的關(guān)鍵詞。

Budgets and Optional Keywords FAQ

Budgets

Q: What is the budget? What is the budget used for?

A: A budget is the maximum amount of money you are willing to spend for a given campaign. A budget caps the maximum advertising spend, and gives merchants safety protection.

Q: Why did my impressions decrease even when I raise my budget?

A: There are mainly 2 reasons why this may happen:

a) Your product did not convert well. When this happens, will protect you from unnecessary overspending by reducing the number of impressions allocated to this product. This way, you do not have to pay for impressions that yield no/very little sales.

b) Competition from other merchants might be high. The system will always reward products with higher budgets, better conversion rate, and more relevant optional keywords. If the competition is too high for certain keywords, think about other relevant but less competing keywords.  

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。