面向新店主的提示

使用 Exchange 市場(chǎng)購(gòu)買(mǎi)商店后，您便基本可以開(kāi)始運(yùn)營(yíng)。以下是一些后續(xù)步驟以及有關(guān)獲取支持、拓展業(yè)務(wù)和推動(dòng)銷(xiāo)售的一些提示。

本頁(yè)相關(guān)主題

• 開(kāi)始使用

• 推廣您的業(yè)務(wù)

• 獲取支持

開(kāi)始使用

購(gòu)買(mǎi)商店后，您可以根據(jù)自身需求對(duì)其進(jìn)行自定義。查看商店和設(shè)置，并進(jìn)行所需的任何更新。可通過(guò)執(zhí)行以下步驟開(kāi)始操作：

• 登錄您的賬戶并選擇一個(gè)套餐。首次以新店主的身份登錄時(shí)，系統(tǒng)會(huì)提示您選擇套餐。

• 設(shè)置支付方式并輸入您的銀行信息以獲得付款。

• 查看您的員工以刪除任何不必要的員工。如果賣(mài)家向您提供了對(duì)此銷(xiāo)售的支持，您可能需要暫時(shí)保留其員工登錄信息。

• 查看您的商店設(shè)置，其中包括您的業(yè)務(wù)、商店管理和發(fā)貨設(shè)置。

• 自定義您的和頁(yè)面。

• 更新您的政策。

推廣您的業(yè)務(wù)

直到您對(duì)在線商店的外觀感到滿意后，請(qǐng)開(kāi)始考慮如何拓展業(yè)務(wù)。請(qǐng)制定一個(gè)營(yíng)銷(xiāo)計(jì)劃，以有效地推廣您的業(yè)務(wù)。

由于您已接手現(xiàn)有業(yè)務(wù)，因此您可以先評(píng)估當(dāng)前狀態(tài)：

• 查看營(yíng)銷(xiāo)報(bào)告和 Shopify 中的其他報(bào)告，了解您商店的業(yè)績(jī)。如果之前已啟用 Google Analytics，則同時(shí)查看商店的此報(bào)告。

• 進(jìn)行額外的研究，例如通過(guò)  Email 發(fā)送客戶調(diào)查。這可以幫助您深入了解當(dāng)前客戶群。

設(shè)定目標(biāo)，以便可以分析營(yíng)銷(xiāo)計(jì)劃的影響。新購(gòu)買(mǎi)的商店可能具有以下目標(biāo)：

• 在 4 月內(nèi)將減少 15%。

• 在下個(gè)月前獲取 100 個(gè)新的電子郵件訂閱者。

• 在 8 個(gè)月內(nèi)將您的平均訂單金額增加 20%。

如果您在制定目標(biāo)時(shí)遇到問(wèn)題，請(qǐng)考慮注冊(cè)參加 Shopify Compass 的免費(fèi)課程與Daymond John 一起設(shè)定目標(biāo)。

獲取支持

賣(mài)家的支持

賣(mài)家可能會(huì)提供個(gè)人支持，這是一項(xiàng)寶貴的資產(chǎn)。如果您的購(gòu)買(mǎi)內(nèi)容包含賣(mài)家的個(gè)人支持，請(qǐng)抓住機(jī)會(huì)，通過(guò)詢問(wèn)以下問(wèn)題來(lái)了解有關(guān)商店的詳細(xì)信息：

• 此商店的品牌故事、使命和愿景是什么？

• 您能告訴我有關(guān)買(mǎi)家的信息嗎？

• 您犯過(guò)的最大錯(cuò)誤是什么？您從中吸取了什么教訓(xùn)？

• 您可以向我介紹您的供應(yīng)商以及任何其他相關(guān)聯(lián)系人嗎？

• 您用于經(jīng)營(yíng)商店的工具是什么？您推薦使用哪些應(yīng)用？

• 您對(duì)拓展和推廣業(yè)務(wù)的方式有何看法？

Shopify 支持

您可以隨時(shí)聯(lián)系 Shofy 支持，以獲取有關(guān)設(shè)置或擴(kuò)展商店的幫助。如果您想獲得業(yè)務(wù)方面的更多支持，請(qǐng)查看其他資源，例如：

• Shopify 社區(qū)
  

• Shopify 博客

• Shopify Learn

您新購(gòu)買(mǎi)的商店可能符合買(mǎi)家成功計(jì)劃條件。該計(jì)劃為期兩周時(shí)間，買(mǎi)家成功專家會(huì)幫助您進(jìn)行成功設(shè)置。若要詳細(xì)了解該計(jì)劃和有關(guān)資格的信息，請(qǐng)聯(lián)系<a0/exchange-support@shopify.com。

Tips for new business owners

After you buy a business using Exchange Marketplace, you're almost ready to go. Here are a few next steps and some tips to get support, grow your business, and make sales.

On this page

• Getting started

• Marketing your business

• Getting support

Getting started

When you buy a business, you can customize it however you want. Review the store and the settings, and make updates wherever needed. Here are some steps you can start with:

• Log in to your account and choose a plan. The first time you log in as the new business owner, you're prompted to select a plan.

• Set up payments and enter your banking information to get paid.

• Review your staff to remove any unnecessary staff. If the seller has offered you support for this sale, then you might want to keep their staff login for now.

• Review your store setup, which includes your business, store management, and shipping settings.

• Customize your online store and pages.

• Update your policies.

Marketing your business

When you're happy with the look and feel of your online store, start thinking about growing the business. Develop a marketing plan to market your business effectively.

Since you've taken over an existing business, you can start by evaluating your current state:

• Review marketing reports, and other reports in Shopify for insights on how your store is performing. If previously enabled, then review the store’s Google Analytics, too.

• Engage in extra research, such as sending out a customer survey through Shopify Email. This can help you find out more about your current customer base.

Set goals so that you can analyze the impact of your marketing plan. A newly-purchased business might have goals like:

• Reduce abandoned carts by 15% in 4 months.

• Get 100 new email subscribers by next month.

• Increase your average order value by 20% in 8 months.

If you're having trouble coming up with goals, then consider signing up for the free Goal Setting with Daymond John course on Shopify Learn.

Getting support

Support from the seller

Sellers might offer personal support, which is a valuable asset. If your purchase includes personal support from the seller, then take the opportunity to learn more about the business by asking questions like:

• What's the brand story, mission, and vision of this business?

• Can you tell me about your buyers?

• What were the biggest mistakes you made and learned from?

• Can you introduce me to your suppliers, and any other relevant contacts?

• What tools do you use to run the store? What apps do you recommend?

• What are your thoughts on how to grow and market the business?

Support from Shopify

You can contact Shopify Support anytime for help with setting up or growing your store. If you want more support with your business, then check out additional resources such as:

• Shopify Community
  

• Shopify Blog

• Shopify Learn

Your newly purchased business might be eligible for the Buyer Success gram. The program involves a two-week period where Buyer Success Specialists assist you with getting set up for success. To learn more about the program and for information about eligibility, contact exchange-support@shopify.com.

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。