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?Shopee Mall listing規(guī)定一：相關(guān)和高質(zhì)量的圖像（上）

Shopee新聞

2022-03-26

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?Shopee Mall listing規(guī)定一：相關(guān)和高質(zhì)量的圖像（上）

詳細(xì)圖像要求

元素

Requirements

例外

所有圖片

●每個(gè)清單至少要有3張專業(yè)拍攝的非重復(fù)圖像

●對(duì)于每張圖像，所售產(chǎn)品必須清晰，銳利，沒有像素化并且必須以逼真的顏色拍照

●圖像不應(yīng)有任何人或其他物體的反射

●成人類別的產(chǎn)品必須符合其他準(zhǔn)則

封面圖片

●封面圖像必須有純色背景

（最好是白色）

●待售產(chǎn)品必須覆蓋至少60％的鏡框

●不允許使用水印，蒙太奇（多個(gè)圖像的組合），邊框，文本或其他圖形*

●徽標(biāo)必須位于左上角，且不得超過圖像框的10％

●完整的產(chǎn)品必須在框架中并且不能裁剪

●封面圖片中沒有模特，但時(shí)尚，健康和美麗，體育和戶外類別

●產(chǎn)品已打開包裝（允許例外）

●最低分辨率為500 x 500像素，并且必須清晰清晰

●如果物品是易耗品（例如食物，嬰兒尿布），則產(chǎn)品可能會(huì)解開包裝

●服裝，餐飲，機(jī)票和居家生活中的產(chǎn)品可能會(huì)在環(huán)境背景下使用照片

●文字只能用簡潔的語言來解釋交易細(xì)節(jié)，嚴(yán)格禁止銷售。

Other images

●允許在背景和環(huán)境中放置非覆蓋圖像，以幫助演示產(chǎn)品的用途或規(guī)模

●產(chǎn)品和道具應(yīng)占圖像框的50％或更多

●允許裁剪或特寫圖像

●允許使用模型

●每個(gè)圖像應(yīng)顯示產(chǎn)品的不同角度

●允許在背景和環(huán)境中放置非覆蓋圖像，以幫助演示產(chǎn)品的用途或規(guī)模

●產(chǎn)品和道具應(yīng)占圖像框的50％或更多

●允許裁剪或特寫圖像

●允許使用模型

●每個(gè)圖像應(yīng)顯示產(chǎn)品的不同角度

RELEVANT AND HIGH QUALITY IMAGES
detailed image requirement：
Elements
Requirements
Exceptions

All images
● Each listing to have at least 3 non-duplicate images professionally taken
● For every image, the product being sold must be clear, sharp, not pixelated and photographed with realistic colour
● Images should not have any reflection of people or other objects
● Products in Adult categories must meet additional guidelines

Cover images
● Cover image must be against a
solid background
(white preferably)
● The product for sale must cover at least 60% of image frame
● No watermark, montage
(combination of multiple images), borders, text or
other graphics allowed*
● The logo must be at top left
corner and not exceed 10% of
image frame
● Full product must be in frame
and cannot be cropped
● No model in the cover image
except Fashion,
Health and beauty, Sports and outdoor categories
● Product is unwrapped
(exceptions allowed)
● Minimum resolution of
500 x 500 pixels and must be clear and sharp
● Product may be unwrapped if item is a consumables
(e.g. food, baby diapers)

● Product in Apparel, F & B, Ticket and Home & Living may use
photo against
environment background

● Words could only be used to explain deals details in concise language, strictly no sales tout.

Other images
● Backgrounds and environments are allowed for non-cover images to help demonstrate the use
or scale of product
● The product and props should fill 50% or more of the image frame
● Cropped or close-up images are allowed
● Use of model is allowed
● Each image should show a
different angle of the product