優(yōu)惠券預(yù)算如何運(yùn)作？

您為優(yōu)惠券設(shè)置的預(yù)算將分?jǐn)偟揭韵沦M(fèi)用中：

1. 您提供給買家的折扣的同等金額（單位：美元）

2. 收取的兌換費(fèi)（每次兌換收取 0.60 美元）

讓我們通過一個(gè)示例來看看預(yù)算的運(yùn)作方式：假設(shè)您為價(jià)值 25.00 美元的商品提供 4.00 美元的優(yōu)惠券。推出優(yōu)惠券的第一天，有 50 名買家兌換了優(yōu)惠券（在領(lǐng)取優(yōu)優(yōu)惠券后購買了符合條件的商品）。您在這些交易中的成本計(jì)算如下：

（您提供的折扣的同等金額 [單位：美元] * 兌換次數(shù)）+（兌換費(fèi) * 兌換次數(shù)）

（4.00 美元 * 50）+（0.60 美元 * 50）= 200 美元 + 30 美元 = 230 美元

根據(jù)買家對(duì)您的優(yōu)惠券的兌換情況，您的預(yù)算在第二天將會(huì)減少 230 美元。當(dāng)預(yù)算使用率達(dá)到 80% 時(shí)，我們會(huì)將您的優(yōu)惠券下線。

如何設(shè)置有效預(yù)算

有效預(yù)算包括您的優(yōu)惠券在設(shè)定的期限內(nèi)生成的買家需求成本。例如，如果某種商品在沒有優(yōu)惠券的情況下每天平均售出 20 件，而您想要為該商品設(shè)置 5 美元折扣的優(yōu)惠券，為期 10 天，則您應(yīng)設(shè)置的最低預(yù)算為：（天數(shù) x 日均商品銷量）x（折扣金額 + 兌換費(fèi)）。在本示例中為 (10 x 20) x (5.60)。您的最低預(yù)算應(yīng)為 1,120 美元。

避免為折扣 80% 或 35 美元等高折扣優(yōu)惠券創(chuàng)建低預(yù)算（低于 500 美元）。為高折扣創(chuàng)建低預(yù)算將會(huì)造成您的預(yù)算在幾小時(shí)內(nèi)迅速到期，從而導(dǎo)致只有少數(shù)買家能夠看到并領(lǐng)取您的優(yōu)惠券。

為什么我的支出高于預(yù)算？

當(dāng)預(yù)算使用率達(dá)到 80% 時(shí)，我們會(huì)將您的優(yōu)惠券下線，然后分配剩余的 20% 應(yīng)對(duì)已經(jīng)領(lǐng)取優(yōu)惠券的買家的兌換。為使買家獲得最佳的優(yōu)惠券體驗(yàn)，我們?cè)试S他們?cè)诮脙?yōu)惠券發(fā)現(xiàn)功能后約 30 分鐘內(nèi)兌換優(yōu)惠券。如果您預(yù)算的 20% 低于買家在這 30 分鐘內(nèi)的兌換金額，您可能會(huì)看到支出超過預(yù)算。如果預(yù)算金額較高，支出超過預(yù)算的風(fēng)險(xiǎn)會(huì)降低。對(duì)于 $10,000 以下的預(yù)算，支出超過預(yù)算的金額可能高達(dá)預(yù)算的 15%（或更多）。

How do coupon budgets work?

The budget you set for your coupon will be shared among the following costs:

1. USD equivalent of the discount you are offering to customers.

2. Redemption fees ($0.60 for every redemption) charged by Amazon.

Example: you are offering a $4.00 coupon on a $25.00 product. The first day your coupon becomes active, 50 customers redeem the coupon (buy a coupon-eligible product after clipping the coupon). Your cost regarding these transactions will be calculated as follows:

(USD equivalent of the discount you are offering x number of redemptions) + (redemption fees x number of redemptions)

($4.00 x 50) + ($0.60 x 50) = $200 + $30 = $230

Your budget will be depleted by $230 the following day as a result of this customer interest in your coupon. We will take your coupon offline once your budget is 80% utilized

How to set up efficient budgets

An efficient budget covers the cost of the customer demand that your coupon generates, for the duration that you set. For example, if a product is selling an average of 20 units per day without a coupon, and you want to run a $5 off coupon for 10 days for this product, the minimum budget you set should be: (number of days x number of average daily units) x (discount amount + redemption fee). In this example (10 x 20) x (5.60). $1,120 should be your minimum budget.

Avoid creating low budgets (less than $500) for deep discount coupons such as 80% off or $35 off. Low budgets for high discounts will cause your budget to expire rapidly in a couple of hours. As a result, only a handful of customers will be able to see and interact with your coupon.

Why is my spend higher than my budget?

We take your coupon offline when the budget is 80% utilized, and we allocate the remaining 20% to cover for possible redemptions from customers who have already clipped the coupon. For customers to have the best experience with coupons, we allow them to redeem coupons for a window of approximately 30 minutes after we disable the discovery of a coupon.

If 20% of your budget doesn't cover the customer redemptions in this 30 minute window, you might see your spend exceed your budget. The risk of your spend overshooting your budget decreases for higher budget amounts. For budgets under $10,000, you might expect a spend overshoot up to 15% (or more) of your budget.

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