銷售傭金折扣是什么？點(diǎn)擊查看亞馬遜官方全面解析

2022-03-26

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銷售傭金折扣是限時(shí)優(yōu)惠，旨在幫助您以具有競(jìng)爭(zhēng)力的價(jià)格發(fā)布暢銷商品，并以便利的方式配送給亞馬遜買家。您可以通過(guò)傭金折扣頁(yè)面、定價(jià)助理、管理庫(kù)存以及銷售指導(dǎo)找到提供的傭金折扣機(jī)會(huì)。

基于商品價(jià)格的費(fèi)用優(yōu)惠

銷售傭金折扣是限時(shí)優(yōu)惠，旨在幫助您以具有競(jìng)爭(zhēng)力的價(jià)格發(fā)布暢銷商品，并以便利的方式配送給買家。您可以通過(guò)傭金折扣頁(yè)面、定價(jià)助理、管理庫(kù)存以及銷售指導(dǎo)找到提供的傭金折扣機(jī)會(huì)。

亞馬遜目前提供三種類型的銷售傭金折扣：

商品價(jià)格相關(guān)：通過(guò)提高商品價(jià)格的競(jìng)爭(zhēng)力獲得折扣。
商品選擇相關(guān)：通過(guò)增加商品的選擇獲得折扣。
Prime 相關(guān)：通過(guò)增加 Prime 商品的選擇獲得折扣。

注意：傭金折扣機(jī)會(huì)僅面向參加專業(yè)的賣家。

商品價(jià)格相關(guān)的傭金折扣

對(duì)于某些商品，如果以等于或低于折扣價(jià)格上限的價(jià)格銷售，它們便有可能享受相應(yīng)銷售傭金折扣。對(duì)于在傭金折扣結(jié)束之前售出的任何合格商品，如果總售價(jià)等于或低于折扣價(jià)格上限，您將能夠獲得該商品所列的傭金折扣。總售價(jià)是買家支付的總金額，包括商品價(jià)格以及所有運(yùn)費(fèi)或禮品包裝費(fèi)。

商品選擇相關(guān)的傭金折扣

有時(shí)，我們可能會(huì)針對(duì)受買家歡迎的暢銷商品或新添加到暢銷品牌或分類下的商品提供限時(shí)銷售傭金折扣。這些折扣沒(méi)有定價(jià)限制，并且在折扣結(jié)束之前，合格商品的每筆銷售都會(huì)獲得傭金折扣。

Prime 相關(guān)的傭金折扣

對(duì)于我們通過(guò)物流和 Seller Fulfilled Prime 提供銷售的商品，您也可以享受限時(shí)銷售傭金折扣。這些折扣沒(méi)有定價(jià)限制，并且在折扣結(jié)束之前，合格商品的每筆銷售都會(huì)獲得傭金折扣。

常見問(wèn)題

傭金折扣會(huì)持續(xù)多久？

每次傭金折扣的持續(xù)時(shí)間不同。要查找結(jié)束日期，請(qǐng)?jiān)L問(wèn)【傭金折扣】頁(yè)面，然后在每個(gè)可用傭金折扣機(jī)會(huì)表中的【銷售傭金折扣】列中即可看到該日期。

在折扣期間，買家下單購(gòu)買任何合格商品均會(huì)獲得提供的銷售傭金折扣。銷售傭金折扣將在您的【交易詳情】中顯示為【銷售傭金折扣】行項(xiàng)目。傭金折扣是限時(shí)優(yōu)惠，在超過(guò)指定結(jié)束日期后，我們將按標(biāo)準(zhǔn)銷售傭金收費(fèi)?？赡茈S時(shí)更改或取消任何傭金折扣。有關(guān)銷售傭金的更多信息，請(qǐng)參閱“我要開店”費(fèi)用價(jià)目表。

如何忽略不感興趣的傭金折扣機(jī)會(huì)？

列在“傭金折扣”頁(yè)面、“定價(jià)助理”以及“銷售指導(dǎo)”上的每個(gè)傭金折扣機(jī)會(huì)都包含【跳過(guò)】操作，可將來(lái)自這些位置的商品隱藏七天。

如果我通過(guò)降低商品價(jià)格來(lái)享受商品價(jià)格相關(guān)的傭金折扣，那么在折扣結(jié)束后，商品會(huì)恢復(fù)原價(jià)嗎？

不會(huì)。您需要再次更新商品價(jià)格，以便讓原價(jià)生效。折扣結(jié)束后，我們將按標(biāo)準(zhǔn)銷售傭金收費(fèi)。

什么是“預(yù)計(jì)凈收入”？

預(yù)計(jì)凈收入是指總售價(jià)與您以此價(jià)格銷售商品要支付的預(yù)計(jì)費(fèi)用之間的差值。要查看您的預(yù)計(jì)凈收入：

在【傭金折扣】頁(yè)面的【定價(jià)建議】部分中，然后點(diǎn)擊每件商品對(duì)應(yīng)的折扣價(jià)格上限旁的三角形。
在【管理庫(kù)存】和【定價(jià)助理】頁(yè)面的【以價(jià)格限額銷售時(shí)的預(yù)計(jì)凈收入】列中，點(diǎn)擊每件商品旁的三角形。

對(duì)于商品選擇相關(guān)的傭金折扣，什么是“新品”？

新品是指在過(guò)去 60 個(gè)日歷日內(nèi)沒(méi)有在售商品信息的商品。只有【管理庫(kù)存】中標(biāo)為【不可售】的商品或在過(guò)去 60 個(gè)歷日內(nèi)庫(kù)存中沒(méi)有的商品，才能被視為新品。

在商品選擇相關(guān)的傭金折扣列表中，“報(bào)價(jià)”代表什么？

【報(bào)價(jià)】可以告訴您，目前有多少賣家在亞馬遜上提供某種商品。點(diǎn)擊【報(bào)價(jià)】數(shù)量即會(huì)打開新窗口，將向您顯示所有賣家及其商品價(jià)格。

Fee discounts
Referral fee discounts are limited-time offers designed to help you list popular products at competitive prices with convenient shipping to Amazon customers. You can find available fee discount opportunities on the Fee discounts page, Pricing Dashboard, Manage Inventory, and through Selling Coach.
Amazon currently offers three types of referral fee discounts:
Price-related: Get a discount by improving your price competitiveness.
Selection-related: Get a discount by increasing your selection.
Prime-related: Get a discount by increasing your selection of Prime products.
Note: Fee discount opportunities are only available for sellers on the Professional selling plan.
Price-related fee discounts
Some products may be eligible for a referral fee discount when sold at or below a discount price threshold. Any eligible product you sell at a total sales price at or below the discount price threshold will receive the fee discount listed for that product until the fee discount ends. The total sales price is the total amount paid by the buyer, including the item price and any shipping or gift wrap charges.
Selection-related fee discounts
Occasionally, we might offer limited-time referral fee discounts on sales of products that are popular with our customers, or on new products that you add in popular brands or categories. These discounts have no pricing limitations, and every sale of an eligible product will receive a fee discount until the discount ends.
Prime-related fee discounts
You might also be eligible for limited-time referral fee discounts on sales of products that you offer through and Seller Fulfilled Prime. These discounts have no pricing limitations, and every sale of an eligible product will receive a fee discount until the discount ends.
FAQ
How long do fee discounts last?
The duration of each fee discount varies. Find the end dates in the Referral fee discount column of each table of available fee discount opportunities on the Fee discounts page.
Amazon applies referral fee discounts at the time an order is placed for any eligible products sold while the discount is active. Referral fee discounts will show up as a Discount on the referral fee line item in your Transaction Details. Fee discounts are limited-time only, and after the specified end date, standard referral fees will apply. Amazon may change or cancel any fee discount at any time. For more information on referral fees, see the Selling on Amazon Fee Schedule.
How do I ignore fee discount opportunities I'm not interested in?
Each fee discount opportunity listed on the Fee discounts page, Pricing Dashboard, and Selling Coach includes a Skip action that hides the listing from these locations for seven days.
If I lower a product price to take advantage of a price-related fee discount, will the price revert back when the discount ends?
No. You would need to update your price again for a price change to take effect. Standard referral fees will apply after the discount ends.
What are “Estimated net proceeds”?
Estimated net proceeds are the difference between your total sales price and the estimated fees you would pay if you sold a product at this price. To see your estimated net proceeds:
Click the triangle next to the discount price threshold for each listing in the Pricing opportunities section of the Fee discounts page.
Click the triangle next to each listing in the Estimated net proceeds at price threshold column on the Manage Inventory and Pricing Dashboard pages.
For selection-related fee discounts, what is a "new" listing?
New listings are products for which you did not have an active listing in the past 60 calendar days. Only products that were marked Inactive in Manage Inventory or that you did not have in your inventory in the past 60 calendar days are considered new listings.
In the list of selection-related fee discounts, what does "Offers" represent?
Offers tells you how many sellers currently offer a particular product on Amazon. Clicking the Offers number will open a new window, showing you all the sellers and their prices.