我們績效更高的賣家資料

我們認為，分享績效更高的賣家資料非常有趣。這里所分享的賣家不具名，但相關(guān)數(shù)據(jù)是我們提出的 Amazon.com 成功之道的佐證。

我們就過去五個月中該活躍賣家與另外一個規(guī)模相當(dāng)?shù)馁I家的銷售增長情況進行了對比，結(jié)果不出所料：

活躍賣家資料

評分：4.7（95% 為正面）

詳情頁面質(zhì)量：圖片清晰、商品描述詳細

商品供應(yīng)情況：1~2 個工作日內(nèi)發(fā)貨

所參加促銷活動：

• 清倉甩賣

• 精品推薦

• 冬季店鋪

• 節(jié)后特價清倉活動

獨家促銷：

• 超過 $X 免運費

• 一天大促

A Profile of Our Better-Performing Merchants

We thought it would be interesting to share a profile of one of our better-performing active merchants. We won't identify them here, but the facts confirm our hypothesis of what it takes to succeed on Amazon.com.

We did some comparison of sales growth over last five months of this active merchant vs. a similarly-sized merchant who is not as involved. The results are not surprising:

Active merchant details

Feedback rating: 4.7 (95% positive)

Detail page quality: clear images, informative product descriptions

Product Availability: Ships within 1-2 business days

Promotions participated in:

• Clearance corner

• Hot picks

• Winter store

• Amazon post-holiday specialty clearance event

Exclusive promotions:

• Free Shipping over $X

• One Day Sale

So now you know what to work towards to improve your sales on Amazon.com!

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