珠寶首飾

確保珠寶首飾商品數(shù)據(jù)質(zhì)量

完整準(zhǔn)確的“珠寶首飾”類商品規(guī)格對買家做出購買決定至關(guān)重要。買家需要根據(jù)具體信息來做出相應(yīng)的購買決定。尤其是珠寶首飾買家，他們從選購之初就在很大程度上依靠商品規(guī)格來縮小選擇范圍。商品詳情缺失或含糊不清會挫敗買家的積極性。他們可能會瀏覽其他商品，甚至徹底放棄購買。此外，關(guān)鍵屬性值無效的 ASIN 也無法正確分配到相應(yīng)的珠寶首飾分類節(jié)點(diǎn)和細(xì)分，也就是說，使用這些工具的買家將無法找到它們。

為了改善買家的珠寶首飾購物體驗(yàn)，我們要求賣家填寫珠寶首飾商品的若干關(guān)鍵數(shù)據(jù)字段。具體數(shù)據(jù)要求因商品品類和商品所用制作材料的類型而異。有關(guān)如何正確填充珠寶首飾商品的商品規(guī)格的詳細(xì)說明，請參閱珠寶首飾商品數(shù)據(jù)指南。

最后，所有珠寶首飾商品信息必須符合的珠寶首飾質(zhì)量保證標(biāo)準(zhǔn)，且賣家應(yīng)確保商品遵守珠寶首飾行業(yè)的 FTC 指南。每位賣家都有責(zé)任確保所有商品數(shù)據(jù)均符合這兩套標(biāo)準(zhǔn)。

實(shí)用鏈接

• 珠寶首飾商品數(shù)據(jù)指南

• 珠寶首飾發(fā)布提示

• 珠寶首飾風(fēng)格指南

• 通過批量上傳商品生成更新后的珠寶首飾庫存文件模板和有效值列表。

Jewelry

The following requirements apply to listings in the Jewelry category.

Jewelry image requirements

Sellers must follow the following guidelines for jewelry product images on Amazon.

For main images:

• Use pure white backgrounds (RGB 255, 255, 255). Where the image is a close-up (e.g., a pendant necklace) and part of the item extends beyond the image edge, fade out the product at the outermost edge of the image so that the border remains white.

• Show the actual product (not a graphic or illustration).

• Don't include borders, watermarks, inset images, logos, or text.

• Don't include a mannequin or a model.

For all images:

• Use one of the supported formats: JPEG (.jpg), TIFF (.tif), or GIF (.gif). We prefer JPEG.

• Images should measure at least 1,000 pixels or larger in either height or width. This minimum size requirement enables zoom function on the website.

• The image's longest side can be no less than 500 pixels and no more than 2100 pixels.

• The product must be outside of any packaging or shrink-wrap that obscures the product.

• The product should occupy at least 80 percent of the image area.

• The images must only include what the customer will receive. Do not show accessories that are not part of the product.

For additional guidelines and examples of acceptable and unacceptable images for jewelry products, refer to the Jewelry Style Guide.

Maintain jewelry data quality

Complete and accurate jewelry specifications are important to customers' buying decisions. Customers need information to make educated buying decisions. Jewelry shoppers especially, rely heavily on product specifications to narrow selection from the very beginning of their shopping experience. Missing or vague product details can frustrate customers. They might browse to another product or even skip buying altogether. Additionally, ASINs with invalid values for key attributes can't be assigned properly to relevant jewelry browse nodes and refinements, which means customers using these tools can't find them.

With the goal of improving the customer shopping experience in Jewelry, we require several key data fields to be completed for Jewelry products. Specific data requirements vary by product silhouette and the type of materials the product is made from. For detailed instructions on how to populate product specifications properly for Jewelry items, see Jewelry product data guidelines.

Lastly, all jewelry product listings must meet Amazon's Jewelry Quality Assurance Standards, and sellers should ensure that listings follow FTC guidelines for the jewelry industry. It is each seller's responsibility to ensure all listing data complies with both sets of standards.

Helpful links

• Jewelry product data guidelines

• Tips for Listing Jewelry

• Jewelry Style Guide

• Gererate updated Jewelry inventory file templates and Valid Values lists via Add Products via Upload.

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。